Zuckerberg’s Manifest Destiny: Connecting The 5 Billion People Without Internet

Facebook didn’t stop when it hit 1 billion users. And it won’t stop even if it connects everyone with web access. ”To make the world more open and connected” really means the world — every human regardless of location or income. That’s why CEO Mark Zuckerberg says he’s “retooling the company to take on a lot of harder problems” — specifically spreading the Internet itself.

Facebook Will Give Marketers Access To Conversation Data With Richer Identity Details Than Twitter

Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook’s newest APIs let select news outlets view search and see your public posts, plus it tallies keyword mentions and collects the demographic data of everyone mentioning certain keywords. But it’s confirmed to me that “We see the potential for these tools to be really useful down the line for brands and agencies. That will definitely come in the coming weeks.”